Jeremy Herold

Samsung is promising a foldable smartphone

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The CEO of Samsung’s mobile division stated that foldable smartphones are coming soon

 

 

The rumors are true. According to DJ Koh, the CEO of Samsung’s mobile division, Samsung will unveil details of a foldable smartphone later this year.

While speaking to CNBC, Koh was tight-lipped on how the folding screen could work. Though, he did run through the design thinking of the upcoming smartphone.

At the IFA electronics show in Berlin, Koh stated: “You can use most of the uses … on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?”

If you immediately thought of a traditional flip phone, you’re not alone. The difference lies in that while the flip phone has a hinge to connect the two parts of the handset, Samsung will likely focus on a bendable screen.

While Koh hinted that more details of the device could be unveiled this year at the Samsung Developer Conference taking place in San Francisco this November, he gave no indication of when a full launch might take place.

Samsung has been facing stiff competition for market share from Apple. If Samsung can make it to the gate with a foldable smartphone first, this could be a marketplace game changer for them. Time will tell.

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