One powerful way to affect the experience of browsing your website is through the use of color. Color can be used to set the mood of the site. You can create a soothing environment or an energetic and eye-catching one. Your choices are determined by your target audience and what your goals are. There are some great articles online exploring the psychology and affects of color. Listed below are some of these characteristics of color:
Red
- Lust
- Negative Issues
- Excitement
- Love
Yellow
- Jealousy
- Competence
- Happiness
Green
- Good Taste
- Envy
Blue
- Masculine
- Competence
- High Quality
- Corporate
Pink
- Sophistication
- Sincerity
Purple
- Authority
- Sophistication
- Power
Brown
- Ruggedness
Black
- Grief
- Sophistication
- Expensive
- Fear
White
- Happiness
- Sincerity
- Purity
You can read more here, and here.
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