If you pay for, or rely upon ads placed on websites or within apps, ad-blocking software is hurting you. The current estimates are over 200 million users globally are utilizing ad blocking software. This amounts to very real loss for companies that rely on ad revenues and the companies relying on their ads to generate sales. What actions are you taking to combat ad-blocking tools?

Some companies are finding ways of sneaking their ads to their users, others are more confrontational – blocking users who are running ad-blockers.

An increasing number of users are running ad-blockers on mobile devices, further harming the revenues generated by ads. As this trend continues web publishers will have to continue to innovate to cope with it. Perhaps the day of free content is drawing to an end. Nothing is truly free, so how will users pay for content? With ads or with dollars?


Read the entire article at the Economist here.